Selected Work

Case studies from commercializing what hasn’t landed yet.

Each one is a mini engagement — the audience, the constraint, the strategy, the outcome, and the honest lesson.

Case Study · 2026

Joby Aviation

Introducing electric aviation to the world. Global program leadership, the Events OS underneath, and on-site production of the 2026 summer tour across four continents.

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Case Study · 2023–2025

Pivotal

Building trust around personal flight. Community-led GTM for the Helix eVTOL — generating ~25% of new leads while reducing cost-per-MQL by 34%.

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Case Study · Leadership

Events OS

Building the operating layer before the AI mandate arrived. Founder-mode inside a bigger org. Code, not tooling. AI in the plumbing, not the interface.

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Framework

eVTOL Commercialization Blueprint

Operator-first market entry for Advanced Air Mobility. The Operator Atlas, site strategy, experience design, and the arc from breakthrough to trust to adoption.

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Case Study · 2007–2015

SF New Tech

One of the earliest founder communities in San Francisco. Community building before “community” became fashionable. The template many others copied.

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Case Study · 2015–2019

FoodBytes

Global pitch series bridging food-tech founders and corporate/investor networks. $3.2B+ portfolio value, MycoTechnology to ~$550M, acquired by Rabobank.

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Case Study · Corporate Innovation

Fortune 500 Innovation Summits

Global summits at RocketSpace connecting Fortune 500 innovation teams with Silicon Valley startups. 50+ clients: Porsche, IBM, Unilever, LEGO, Volkswagen.

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Let’s talk.

Currently taking on frontier-tech engagements — commercialization strategy, program leadership, and AI-native operating systems.