Key Impact
Here are the projects I'm proudest of.
Joby Aviation — Global Events Lead (Jan–Jul 2026)
- Problem: Introducing eVTOL flight to the world required a global events engine, fast.
- Approach: Built the Joby Events OS and a distributed ownership model across international, aviation, government, Middle East, asset and program-support workstreams.
- Outcome: Delivered 50+ events in six months across North America, Europe and the Middle East, spanning consumer, aviation, government, partner and prestige programs.
Managed a multimillion-dollar global events portfolio, leading high-profile activations surrounding the Super Bowl, U.S. Open, FIFA, National Mall, London/Tower Bridge and Dubai. Directed deployment strategy for Joby's full-scale aircraft mockup fleet — coordinating transportation, maintenance, production, staffing and overlapping global requirements. Partnered across Communications, Government Operations, Regulatory, Marketing and Aviation, and delivered major partner activations with Uber and Virgin Atlantic.
Pivotal — Director, Community Marketing (Feb 2024–Jun 2025)
- Problem: Consumer awareness of the Helix — the first personal electric aircraft — was near zero.
- Approach: Built Pivotal's first nationwide community-marketing program. Produced 25+ immersive activations: flight-demo tours, factory previews, simulator pop-ups, VIP experiences, a customer fly-in and the first open house.
- Outcome: Generated ~25% of companywide new leads and reduced cost-per-MQL by 34% versus traditional air shows.
Managed a seven-figure program budget and led cross-functional execution across Flight Operations, Manufacturing, Marketing and Sales — connecting experiential engagement directly to the sales pipeline.
FoodBytes — Co-Founder & Executive Producer (2014–2017)
- Problem: Corporates needed startup deal flow in food + ag.
- Approach: Conceived, launched and scaled a global food-tech innovation platform — brand, partnerships, community and live experiences.
- Outcome: 450+ startups supported and $3.4B+ raised to date; platform acquired by Rabobank.
SF New Tech — Founder & CEO (2006–2020)
- Problem: Early-stage startups lacked a founder-first stage in the Web 2.0 era.
- Approach: Founded and scaled one of San Francisco's longest-running tech communities — ~200 events featuring 962 companies.
- Outcome: 50,000+ members from 9,000+ organizations. Alumni include 15 IPOs, 18 unicorns and companies representing $150B+ in combined valuation.
Co-produced RightsCon and led the New Tech Tour with Microsoft across San Diego, Salt Lake City and Las Vegas. Recognized by The White House for civic-tech leadership, with coverage in The Wall Street Journal, Forbes and ABC News.
RocketSpace — Director, Ecosystem & Programming (2017–2018)
- Problem: Enterprises needed structured startup collaboration channels.
- Approach: Led global innovation programming across San Francisco, London and China; managed P&L across AI, AR/VR, IoT and blockchain.
- Outcome: Produced executive innovation summits for Avis, IBM, JetBlue, KPMG and Unilever — achieving NPS 80+.
Meetup — VP, Public Affairs (2002–2006, Employee #5)
- Problem: A pre-launch platform trying to make in-person community a mainstream idea.
- Approach: Joined the founding team before launch; led media and communications strategy from pre-launch through national expansion.
- Outcome: Helped scale Meetup to 2.7M users; coverage in The New York Times, CNN and NPR. Helped establish Meetup as a political organizing platform during the 2004 campaign cycle.
