I help commercialize technologies the world hasn’t experienced yet.

Why companies hire me.

Frontier products get built by scientists and engineers who — appropriately — don’t know how the world will meet them. I close the gap between the breakthrough and the audience. When the aircraft, the seaglider, the robot, or the platform needs to become tangible to the people who’ll ride in it, buy it, regulate it, or fund it — that’s the work.

What motivates me.

Category creation as craftwork. There’s a specific kind of problem that shows up when unfamiliar technology enters public life: nobody agrees yet what it’s for, who it’s for, or how it should feel. That ambiguity is where the interesting work lives. I’d rather be in that room than in a well-defined one.

How I work.

Both ends of the candle. I build the operating layer — Events OS, editorial engines, research pipelines, briefing systems — and I run the field work myself for the moments that matter most. Strategy on paper is cheap. Strategy that survives contact with a load-in, a partner escalation, a venue change, or a weather forecast is different work. I want to do both.

What I enjoy solving.

Multi-stakeholder complexity that requires both patience and speed. Brand experiences where the audience is never the audience you planned for. Operations where the constraint is cultural before it’s technical. Programs that need someone who can hold the line on the plan and still walk the site.